Direct thermal or thermal transfer: which labels do I need?

The choice depends on your printer, the application and how long the print has to stay legible. Direct thermal labels need no ribbon: the printer prints straight onto heat-sensitive material. They are often used for applications with a limited lifespan, such as shipping labels and tickets, where exposure to heat and light stays limited.

With thermal transfer, the print is applied to the label using a thermal transfer ribbon. With the right combination of label material and ribbon, the print can be more resistant to wear and environmental influences. Tell us how and where you use the label and we will advise you on the right printing technology.